When you’re hiring a photographer for a special event, you only have one chance to get it right. The photographer only has one chance to get it right, too. That’s why it’s important you select the right photographer who has the experience, knowledge, skill and style to get it right. After all, in many cases it would be almost impossible to recreate the event, just to grab better photographs.

It’s likely you’ll be selecting your photographer based on their portfolio and past experience. Keep in mind, what they’re sharing with you are the highlights of their career. A portfolio is the best-of that a photographer has to share.

So, how can you ensure that the photographer you hire for your corporate event or corporate headshots is going to deliver on their promise? Check their reviews!

In today’s digital landscape, online review websites make it easy to discover what other people think about a person or a service. One of the great things about reviews is you can learn about potential problems or weaknesses, but also about how the photographer dealt with the issue.

One important caveat when it comes to reviews is that it seems to be human nature to complain rather than to praise. Plus, it is easy for businesses to encourage their customers and clients to leave positive reviews as well. Learning to read reviews and take them with a grain of salt is a great skill.

Reviews offer you insight into a photographer’s skill and customer service. If the majority of people are highly satisfied, that’s a good thing. Is the photographer professional and punctual or always late? Does the photographer respond to the reviews in an effort to show good customer service?

Before you hire a photographer, head to the Internet to read up on reviews from past clients. Google and Facebook are a great place to start.